"There’s a lot of negative feelings about capitalism right now,” says Kris Lin-Bronner who is the Strategic Advisor of Dr. Bronner’s. Her words are indicative of the wide-scale erosion of trust between companies and consumers. It seems that, time and again, we unearth ugly truths behind the products we’ve come to love and trust. Is this a result of capitalism itself or is it the way in which capitalism has evolved? It's a very difficult landscape for new companies to navigate today. Ever since the Revlon court ruling in 1986, in which courts ruled that the financial benefit of stockholders trumps all other company interests, responsibility has shifted away from maintaining the health of the company to maximizing shareholder value often regardless of social or environmental impacts. So, quarter by quarter, we see companies making decisions that compromise the efficacy of their intentions.